What is Oomi?
Oomi™ is a complete home automation system. It’s the first that is focussed on learning instead of programming. It’s the first to have accessories designed specifically to make the system easy to setup and use.
Media kit contents.
Oomi is coming to CES and Indiegogo in 2015. It’s a full home control system comprised of both a hardware suite and a software suite. This is a point of distinction for Oomi; too many home control systems launched in 2013 and 2014 revolve around a single product and promise a limited degree of extensibility and user-experience. Oomi’s focus is the whole home and a guaranteed user experience. In 2015, Oomi is particularly focussed on three areas of the home: its security, its home theatre, and its ambiance.
We began by focussing on the development of Oomi’s software platform. Aside from the software elements expected of a home control system, Oomi’s software contains several elements unique to Oomi.
Oomi is the first learning home control system. To date, home control systems have been too complicated. They’ve revolved around difficult hardware installation and complicated software setup; some even go so far as to ship with their own scripting language that the end-user needs to learn. Oomi takes the opposite approach, learning as Oomi and accessories attached to it are used, and then offering up the potential to the end-user for full automation. One of the key takeaways here is that Oomi never simply automates a house, it thoughtfully asks for permission first.
What makes Oomi so easy to setup and use? It’s not just the Oomi IQ intelligence engine that drives it. Oomi is built upon our patent-pending Tap-and-Touch technology. We’ve simplified the setup and use of home automation down to plug-and-play levels; a first for the IoT industry. To setup a new device with Oomi all an end-user has to do is tap Oomi Touch, our dedicated tablet, against it; all their setup options appear on screen with many of the variables automatically selected based on best practices. With setup done, should an end user wish to change any settings or find out more about an Oomi accessory, again all they have to do is Tap-and-Touch™.
In the main Oomi starter kit are three pieces of hardware:
Collates multiple products into one control hub, offering;
- Oomi’s software and optional non-cloud processing.
- IP camera with night vision.
- Motion and audio security detection.
- 360° infra-red controller for home theatre and climate control.
Wireless power outlet control and energy monitoring.
- Wirelessly control and automate a power outlet.
- Offers real-time energy consumption monitoring.
- Tiny size; only 56mm x 56mm x 42mm.
- Available in black and white.
A tablet dedicated to the setup and control of Oomi.
- Powers Tap-and-Touch, our patent-pending technology that allows the setup of most Oomi accessories to take less than a minute.
- Comes with a dedicated desk stand. Wall mounts are also in development for a 2015 release.
- Runs software and apps custom created for Oomi Touch™ and Oomi as a whole.
- Extends gesture control to Oomi.
The Oomi starter kit is complemented by the following Oomi accessories in 2015:
Broadcast HD video and audio across the home for control from Oomi.
- Digital media player that streams HD media from the internet to your TV via Wi-Fi.
- HDMI output.
- Interface is controllable from Oomi Touch.
- Features USB On-The-Go for control from accessories such as an air mouse.
The first wearable dedicated to home control.
- Allows for control of Oomi IQ, effectively intelligent scenes, from the wrist.
- Sleep monitoring functions.
- Exercise monitoring functions.
- Water resistant.
Monitor and record environmental quality.
- Accessory that mounts on the rear of Oomi Cube™.
- Monitor temperature.
- Monitor fine particle, including harmful PM 2.5, levels.
- Monitor humidity.
Bring lighting control to Oomi.
- Outputs multiple shades of white for perfect ambiance from day to night.
- Offers full spectrum of 16 million colours for alternative lighting control.
- Comes in both bayonet and screw type fittings.
Beyond these accessories are the extensibility of Oomi. We understand that a home control system with limited hardware options is ultimately not what the modern home needs. To solve this problem, some of Oomi’s technology is built upon the Z-Wave wireless standard. That ensure that Oomi will be compatible with over 1,200 different Z-Wave home automation devices when it ships.
As a full home control system, there’s a lot we could say about Oomi. To make things easier, this is a list of the standout elements of the Oomi story. Should you require more information on any element, please contact us via
- Intelligence engine: What the Nest does for a single thermostat, Oomi does for the whole home. The intelligence engine built into Oomi is dubbed Oomi IQ™. It learns in a similar way to Nest, looking for user input and patterns. It then turns these into an intelligent automation schedule, requesting a home owner’s permission before actually implementing it. But Oomi is much smarter. Oomi IQ uses a broader set of data points than its more limited learning cousins. It needs to; it’s managing a whole home, and not a single heating or cooling point. These data points include feedback from sensors connected directly to Oomi, and third-party data sources such as weather, air quality and traffic APIs.
- Really simple to setup: Oomi has been engineered to be the easiest home control system to install, setup, and use. It’s built upon our patent-pending Tap-and-Touch technology. For an end user to add and setup any Oomi accessory within their system, they simply tap the provided Oomi Touch controller against a new device and 90% of the setup is done. Using Oomi Touch, the user can then configure any custom variables they might desire to complete the setup. For most users this is going to mean little more than adding a custom name, such as Hall Light, and tapping the confirm button on their Touch screen.
- Home automation that teaches: Oomi learns as you use it. It also teaches. A major failure with past home automation systems is their complexity. Oomi solves this problem by allowing users to access device-specific tutorials and settings simply by tapping the Oomi Touch controller against any device.
- Responsive home control: Oomi isn’t a static system, and its automation schedules aren’t firmly fixed. Instead, Oomi has been designed to be responsive, looking for real-world data input before performing automatic actions. This data can include the location of a user within the home or outside of it, data provided by Oomi’s accessories such as a room presence and door lock status, as well as API derived data such as weather and environmental factors
- 3 key areas: Most IoT systems focus on one particular area; perhaps energy management or security. Oomi thinks more broadly. For people to fully use a home control system and truly enjoy its benefits, it has to positively impact upon multiple areas of their home life. When it launches, Oomi will focus on three key areas: home safety and security, the home’s environment including its comfort and ambiance, and home entertainment.
- Its own wearable: Oomi is the first home control system designed around a wearable; competing systems are simply too old to have considered wearables as key to their usability given that wearables are yet to achieve mass-adoption. Dubbed Oomi Band, this wearable allows users to control elements of their home from a dedicated and minimalist interface. Band also provides prompts to Oomi IQ, allowing the platform to self-learn or to perform actions based on non-inputted data.
- Other wearables: Nothing about Oomi makes it a locked platform. So we’re not just approaching wearables with our own solution. We’re actively focussed on other wearables and are already developing systems and interfaces for Apple Watch and Android Wear.
- Media content: while a lot of Oomi is focussed on monitoring and control, we know that people expect more from their home control systems now. While a great experience outside of the home is important, people still really want a system that offers a fantastic experience within the home. With media entertainment such an important part of all our lives, Oomi will launch Oomi Streamer as a part of the broader system. Streamer will enable Oomi to offer multi-room video and audio content streaming and control.
- Wireless, mesh network: Oomi is a wireless control system. For perfect performance, Oomi’s control functionality has been built upon a wireless, mesh technology. We’ve selected Z-Wave as the basis for this mesh network. This provides users with not only great reliability, but also brilliant expansion options. When Oomi ships, it’ll be compatible with over 1,200 accessories not made by us. That gives users an unlimited amount of options when it comes to the features and intelligence that Oomi can offer their home.
- Apple Home Kit: Apple’s launch of Home Kit and Apple watch in early 2015 will drive user engagement with the concepts of IoT and home automation. Work to integrate Oomi with Home Kit has already begun.
- Launch: Oomi is set to launch in the first half of 2015. Development on Oomi’s hardware started in 2013 with front-end development starting in 2014.
- Indiegogo: Oomi will be launched as part of a Indiegogo campaign in January 2015.
- Low entry cost: Oomi offers one of the lowest entry costs of any home automation system. Oomi’s starter package contains the Oomi Cube gateway, wireless Plug and Touch tablet. Oomi’s starter kit is expected to retail for $449.
- Indiegogo special offers: the Indiegogo campaign for Oomi will include discounts on the starter kit. The Oomi starter kit is expected to be listed at $199 on Indiegogo, down from the expected $449 retail price. Additional discounts and special offers on Oomi accessories, such as Oomi Plug and Oomi Streamer, will be available throughout the campaign.
- Core regions: Oomi’s Indiegogo campaign targets consumers in Australia, China, Europe, the U.K. and the U.S.A. Regions such as Australia have largely been overlooked by past home control Indiegogo campaigns, yet Australians rank as some of the largest consumers of such systems despite limited options available to them.
- China: Oomi will be the first proper home control system to be targeted to the Chinese market. China’s culture of elderly family members living with their children and grandchildren makes it unique to the Internet of Things and home automation space. In 2012 alone, Chinese residents invested approximately US$2.5 Billion into home automation systems. That number is projected to grow to US$22.8 Billion by 2018. Most of the systems that have sold to date have been fully developed within China, and most would be considered dated in comparison to systems currently being released elsewhere. Oomi will be the first system to be properly adapted to the Chinese market. We are already in discussions with several large utilities in the country in regards to a 2015 roll out to their customers.
- Backstory: So much happens in our homes that is positive, but there are always those things that go wrong on a small or large scale. Over the course of a year one of our founders suffered a break-in and had a lot of inherited, sentimental-value goods stolen; another had an elderly relative take a fall at home and break several ribs. What we realised was that our homes had a lot of technology in them, but that technology was only really useful when we were at home to use it. We looked at the problems of our homes; how hard it was to monitor and control anything from anywhere. And we looked at the problems of IoT; how expensive systems can be, how hard they are to setup and install, how they’re usually too complex for most family members to use, how they’re usually designed for hobbyists, and how none of the systems are truly intelligent. Then we set about a system designed for the rest of us. And Oomi was conceived.
- Experience: Oomi was conceived after years of frustration with home automation and, now, IoT. Each of Oomi’s founders has worked within home automation for at least 10 years, either at the B2C level or a design and engineering level. What each of us have noted is that every IoT platform already on the market is far too complex. It’s too complex to set up existing systems. It’s far too complex to use existing systems. The number of IoT platforms that require some level of coding on the user’s part is staggering, and it’s this kind of complexity that has lead to even some of the most well known IoT platforms having fewer than 8,000 active users despite their perceived market penetration. That’s the basis with which we approached Oomi: to not just create an IoT platform, but to create the IoT platform that was the easiest to install, setup and use, and that constantly engaged the end user through a UX that coached and taught them to use the platform.